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Protus Voice Political Campaign Solution Solves Communications Needs of Candidates
Voice broadcast service allows campaigners to deliver their message personally to thousands of voters at once.

Ottawa, October 26, 2006 -Nowhere is the need for targeted communications greater nor the stakes higher than in politics. Making that personal connection, however, is a challenge, especially when the voters are spread over a wide geographic area. To solve this issue for candidates, Protus IP Solutions has developed Protus Voice Political Campaign Solution, which delivers voice messages to thousands of voters at once.

"A personal phone message from a candidate goes a long way toward taking him or her to victory," says Jay Bedford, a political marketing consultant who uses the Protus Voice Political Campaign Solution with all of his political candidates at both the local and national levels. "Even though it's recorded, voters often feel good that the candidate took the time to reach out to them in this way. The value of that contact can't be underestimated."

At first, Bedford says, many candidates question whether voice broadcast is an effective way to reach out to voters. "It typically takes some convincing to get them to go with it. However, once they see the results, they became believers. Each of them is already talking about how they can use it more effectively in the next election."

Protus Voice is a complete end-to-end voice broadcast solution that is the most cost-effective and efficient way to deliver unique messages and notifications to millions of voters as part of a political campaign. Unlike more expensive mediums such as television, radio or direct mail, voice broadcasting allows users to change messages to political voters within minutes, giving them the ability to react to sudden developments.

The Protus solution includes multiple features that are easy to use. Politicians and candidates can create, schedule, launch and track their voice campaigns via a simple web based interface. Adjustable dates, times and delivery of messages are among the options available for voice broadcast. The application also allows for flexible voice message recording with prerecorded sound files or live recording and the ability to conduct interactive surveys and questionnaires, allowing for instant feedback and real-time online reporting from voters.

"Politics has always been about winning the hearts and minds of the people," says Joseph Nour CEO, Protus IP Solutions. "Yet as the population has grown it has become increasingly difficult to make that personal, one-to-one connection. Protus Voice gives candidates the ability to let voters hear their own thoughts, in their own words, and become a real person to them rather than just a distant image on a TV screen."
MyFax is an Internet fax service provided by Protus IP Solutions. Protus IP Solutions - a high-growth application service provider - offers value-added Internet fax communication and voice messaging services to businesses around the world. Since Protus was established more than 9 years ago, customers within the finance, insurance, real estate, pharmaceutical, retail industries and others have trusted their outsourced communication needs to our reliable service. We manage 780,000,000 faxes per year, we deliver 375,000 pages per hour, and we dial 500,000 calls per hour. On-line Internet fax (email-to-fax and fax to email) services targeting Personal, Small Business and Corporate users are sold under the brand name MyFax. Protus solutions are sold both directly and through a network of worldwide partners, including major service providers. Additional information is available at www.protus.com or www.myfax.com.

Trademarks referenced in this news release are the property of their respective owners.
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Media Contact
Sue Rutherford
Director, Marketing Communications
Tel: 1-613-733-0000 ext 519
Fax: 1-613-248-4614
 




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