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Protus Voice Broadcast Enables Effective Communications Between Businesses and Customers
Voice broadcast service delivers valuable information to thousands of customers in a timely, cost-effective manner.

Ottawa, November 28, 2006 - Time is money and information is key. These two rules of business can clash in a call center environment where thousands of customers need to be given information within a limited window of opportunity but the number of representatives who can initiate calls is finite. Protus offers a tool to solve these seeming contradictions in customer relationship management.

Protus Voice is a complete end-to-end voice broadcast solution that is the most cost-effective and efficient way to deliver messages and notifications to thousands of customers at the same time. Unlike more expensive mediums such as television, radio or direct mail, voice broadcasting allows users to change messages, giving them the flexibility to change and tweak messaging and marketing outreach while improving response rates. Protus Voice can also be set to connect customers with live agents when required.

SMT Direct Marketing is one example of a company that has found this solution effective. For the last 10 years, SMT Direct Marketing has been a leader in providing premier outsourced contact center services across multiple sectors on behalf of Fortune 500 companies. The company specializes in high-touch industries such as financial services, telecom, retail and healthcare. Headquartered in Toronto, Canada, SMT Direct has addition contact centers in India, Pakistan, Dubai, and Mexico/Latin America.

"With Protus Voice Broadcast, we are able to provide customers with information they need to know in a short time frame without overburdening our call center resources," says Tony Nadra, president and CEO of SMT Direct Marketing. "We know this solution works because our customer response to the voice messages has been more than double the accepted industry rate as compared to the traditional industry channels."

Protus Voice also makes financial and logistical sense for SMT Direct Marketing because the entire service is hosted. "We don't have to purchase any additional equipment or software," adds Nadra.

The Protus solution includes multiple features that are easy to use. Businesses can create, schedule, launch and track voice campaigns via a simple web based interface. Adjustable dates, times and delivery of messages are among the options available for voice broadcast. The application also allows for flexible voice message recording with prerecorded sound files or live recording and the ability to conduct interactive surveys and questionnaires, allowing for instant feedback and real-time online reporting.

"Businesses are constantly looking for ways to improve customer relationships without overburdening resources or finances," says Joseph Nour CEO, Protus IP Solutions. "Protus Voice gives businesses the ability to get to all the right customers at the right time with the right information, and in a way that stands out."

About Protus IP Solutions

Protus IP Solutions - a high-growth application service provider - offers value-added voice mail, email and fax to email services to businesses around the world. Our customers are involved in every industry sector, including finance, insurance, real estate, pharmaceuticals and retail. Whether they use our services across the company or for key operational requirements, our customers rely on Protus to simplify their voice, email and fax communications. We help them reach customers more effectively, process documents more efficiently and access information with greater speed. Protus solutions are sold both directly and through a network of worldwide partners, including major service providers. Online internet fax services are sold under the brand names of Virtual Fax for business users and MyFax for internet fax services targeted to SOHO users. Additional information is available at or
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Media Contact
Sue Rutherford
Director, Marketing Communications
Tel: 1-613-733-0000 ext 519
Fax: 1-613-248-4614

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