Ottawa (June 17, 2008) - Protus, a leading provider of Software as a Service (SaaS) communications tools for small to medium-sized businesses (SMBs), today announced the acquisition of GOT Corporation, the provider of Campaigner and Campaigner Pro. Terms of the acquisition were not disclosed.
Headquartered in Montreal, GOT is an email marketing services firm whose industry-leading Campaigner and Campaigner Pro SaaS products are used by thousands of Small to Medium Business (SMB) and Enterprise organizations including Nokia, PriceWaterhouseCoopers, Nielsen Media Research, AT&T, and West49. The subscription-based Campaigner solutions enable organizations to personalize and target one-to-one email communications.
The acquisition aligns with Protus' strategic focus to deliver on a subscription-based business model as an SaaS provider. Campaigner complements Protus' suite of productivity tools for small businesses that also includes MyFax, the fastest growing Internet fax service, and my1voice, the recently-introduced, feature-rich virtual PBX phone service.
"This is the latest initiative in our company's expansion strategy. The fast-growing email marketing space positions our company for sustainable long-term growth." said Joseph Nour, CEO of Protus. "With the addition of Campaigner's email marketing solutions, Protus is now strongly positioned to provide our customers with the most comprehensive suite of on-demand voice, fax and email communication services available to the SMB market today."
"Aberdeen's research demonstrates that integration is a driving force behind today's technology investments. Companies are looking for ways to simplify and automate inbound and outbound communication. Integration helps companies improve marketing performance and overall operations efficiency," said Ian Michiels, Aberdeen Group's senior research analyst, marketing management and digital marketing. "The Campaigner email marketing service will add outbound marketing communication tools to the existing Internet fax and voice offerings at Protus."
Founded in 1999, the Campaigner service was one of the first self-service Email Marketing Service Providers (ESPs). In addition, Campaigner is a founding member of the Email Sender Provider Coalition, where it helped shape the industry's best practices for permission-based email marketing.
"Protus' combined product suite now offers SMB organizations cost-effective communication solutions that were once within reach of only the largest companies," said Nour. "Campaigner solutions today are the vanguard for industry and technology innovations in the email marketing space. We are committed to the evolution of all of our products by continuing our investment in the areas of technology, research and development, and network management."
Protus® provides the highest quality software as a service (SaaS) communications tools for small-to-medium-businesses (SMB) and enterprise organizations, including award-winning MyFax, the fastest growing Internet fax service; my1voice, the cost-effective, feature-rich virtual PBX phone service that travels with the user from phone to web; and Campaigner and CampaignerPro, software-as-a-service email marketing solutions with advanced automation features. Protus' commitment to delivering a superior user experience has resulted in a continually growing and loyal customer base, allowing market leadership in industries including finance, insurance, real estate, healthcare, transportation and government. For more information about Protus and its family of communication tools, call 888-733-7007 or visit www.protus.com.