News Room

OTTAWA (February 1, 2010) - Campaigner, a leading email marketing service provider, is helping small businesses target their perfect match with email marketing campaigns focused on the most romantic day of the year

"Email is a very effective way to bring highly-tailored messages to specific audiences," said Wendy Lowe, Director of Product Marketing for Campaigner. "With an occasion like Valentine's Day, email marketing automation allows small businesses to segment a list by gender, so women can find the right gifts for their guys, and vice versa. With compelling offers suited to their sweetheart, it may set the foundation for a lasting relationship."

Valentine's Day offers the chance to attract customers and prospects to your brand, and Campaigner shares several email marketing tips on its blog to ensure your customers are smitten.

A sampling of how businesses can take advantage of Valentine's Day with email marketing:

• Develop a Valentine's Day template with words, pictures and even a prize.
• Target a special email to people who bought from you last year around Valentine's Day with an even better offer for this loyal audience. If the offer is right, they will most likely buy from you again.
• Sweeten a deal so it's too hard to pass up by partnering with companies that offer complementary services or products.
• Spread the message by using forward-to-a-friend functionality. Encourage people to forward your offer on by including forward to a friend links.
• Use testimonials and reviews in your email marketing campaign. Most people will buy if they know another person has had a positive buying experience with your product or service. Highlight great reviews and testimonials in your emails to bolster the offer.

Small business owners can find additional email marketing tips by visiting the Inside Campaigner blog. To learn more about Campaigner and for a free 30-day trial, visit http://www.campaigner.com/free-30-day-trial.aspx.

About Campaigner
Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service; and my1voice, the cost-effective, feature-rich virtual business phone service. Additional information is available at www.campaigner.com.